eCommerce Digital Strategy with Digital Performance Lab
eCommerce is no longer an emerging channel—it’s a required one. Today, customers are digital and connected, expecting a seamless, personalised experience whenever, wherever they interact with your brand.
In eCommerce, this starts with having an effective, thorough eCommerce digital strategy.
A successful eCommerce strategy must first and foremost be customer-centric, meeting customers where they are—and where they’re going. It must also be informed by data and insights that allow you to personalise the experience for each individual. Finally, it must be agile enough to keep up with the ever-changing digital landscape.
The good news is, there are plenty of strategies and tactics you can adopt to optimise your eCommerce store. But where do you start? That’s where Digital Performance Lab comes in. We’ve provided our insights into one helpful guide.
How Our Guide Helps Maximise Your eCommerce Perfomance
Our agency has developed a unique eCommerce digital marketing and growth strategy guide for eCommerce sites that is focused on:
- improving your ranking performance in the search engine results page
- increasing qualified traffic to your eCommerce store
- turning newly acquired traffic to new customers quickly
- encouraging those customers into repeat customers, and
- converting the repeat customers into brand advocates
Our Approach To eCommerce Strategy
Follow our 4-stage approach to developing your eCommerce digital strategy. Ensure that your eCommerce store gets noticed and ahead of your competitors.
Here’s Some Businesses
eCommerce SEO Strategy
A UK based confectionary eCommerce business engaged Digital Performance Lab to improve the performance of their website, and over the past 2 years we have delivered the following results:
- Increased the average number of monthly organic site visitors from 700 to 5,000
- Increased average monthly organic sales from £300 to £4,500
- Improved organic eCommerce conversion rate from 0.6% to 1.5%
- 518 pages now rank within the top 6 organic results for specific queries
eCommerce for High Street Retail
Following our management of the online advertising for a leading lady’s fashion retailer in Northern Ireland and wider UK we achieved the following results within the last 3 years:
- Increased turnover from £150,000 per year to £800,000 per year
- Reduced Cost per Acquisition from £30 to £8 on Google Ads
- Generate a 30:1 return on Facebook Ads
- Improved sitewide conversion rate from 1.4% to 1.99%
We are an eCommerce digital agency founded in Northern Ireland. Experts in our field, we’ve developed a mission to deliver tangible results & excellence in our service with clear transparency.
We are dedicated, driven and determined when it comes to our clients and driving scalable eCommerce growth for businesses through our data driven approach.
Learn more about Digital Performance Lab
Start The Conversation
Schedule a complimentary 30-minute introductory call via Zoom to learn more
about how we can help drive more customers to your business.