Paid Search

Paid search is when a business pays to have their business listed at the top of search engine results pages and can help drive traffic to your page.

If you’re looking to take your business to the next level, then paid search campaigns, often referred to ‘pay-per-click’ (PPC), could prove to be a valuable and inexpensive way to promote your business and your brand with your target audience and draw leads back to your website.  

However, it can be confusing to understanding which ad agency to use, how much to spend and how often to guarantee that you get the results that you want, and not end up wasting your time AND your cash

Results Driven Paid Search Strategy​

Our team of experts can help you identify where your customers are and how they behave to scope out the best and most affordable approach to advertising via paid search.

We can develop and implement strategies to help you with:

  • Identifying the keywords and phrases that will generate traffic to your site and outperform competitors.
  • Reaching new customers and engage with existing ones by matching your ads with relevant websites
  • Conveying relevant, eye catching and engaging messages that will grab your customers attention
  • Remarketing to customers who have visited your site without completing their purchase. We can help you transform those browsers into buyers!

Our Approach To Paid Search:

Our 4-stage approach to paid search will ensure that we understand your business and your buyer. We will design messages and solutions that guarantee to grab attention. We’ll deliver more traffic, and sales to your site and help improve your overall brand visibility.

Advertising Campaigns

Search

Shopping

Display

Video

Here’s Some Businesses
We’ve Helped

Digital Marketing Consultancy - eCommerce Retailer

eCommerce Advertising for Retail

Following our management of the online advertising for a leading lady’s fashion retailer in the UK we achieved the following results within the last 3 years:

  • Increased turnover from £150,000 per year to £800,000 per year
  • Reduced Cost per Acquisition from £30 to £8 on Google Ads
  • Generate a 30:1 return on Facebook Ads
  • Improved sitewide conversion rate from 1.4% to 1.99%
Digital Marketing Consultancy - Sports Manufacturer

Google Ads for Clothing Manufacturer

One of the UK and Irelands leading teamwear manufacturers engaged Digital Performance Lab to improve the commercial contribution of their website.  In order to do this we conducted usability tests and keyword research before implementing a new customer acquisition strategy that generated the following results;
  • 300 leads per month generated from the site (a 200% increase)
  • Leads automatically incorporated with the inhouse CRM
  • Conversion rate increasing from 2% to 5%
  • Cost per acquisition reducing from £200 to £25.
  • £1,200,000 in new sales generated

Start The Conversation

Schedule a complimentary 30-minute introductory call via Zoom to learn more
about how we can help drive more customers to your business.

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