GA4 Is Coming: Are You Ready?
What is GA4? On October 2020, Google introduced its latest of version of Google Analytics aptly named Google Analytics 4 (GA4). This new analytics platform
December 7, 2022
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Blog
eCommerce
Black Friday 2022: How to Survive and Thrive as a Small Business Online
Get ready for Black Friday 2022! The biggest shopping event of the year is almost upon us, and if you want to make the most
November 9, 2022
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Social Ads
7 Reasons Your Facebook Ads Aren’t Converting
Are you finding that your Facebook ads aren’t converting as well as you’d hoped? As a small business, it can feel like a big risk
November 1, 2022
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News
How can the Digital Partner Programme Help You? Hear from our partners!
Digital Performance Lab works with developers in Northern Ireland, to become the ‘digital arm’ of the agency for a web developer, graphic designer or similar
August 31, 2022
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News
The Benefits of the DPL Digital Marketing Partner Programme
Are you a Web Developer, Graphic Designer or in a similar space? At Digital Performance Lab we understand the critical role a website plays in
August 3, 2022
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Google Ads
5 Ways to Use Google’s Auction Insights Report to Gain Competitive Advantage in 2022
2022 is the year of automation, with all digital advertising platforms taking steps toward a more automated approach to campaign set up, targeting, creative and
July 25, 2022
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eCommerce
What Are SMO & SEO? And Why Is It Important To Have Both
ECommerce strategy planning is an important part of any business, but it’s even more critical if you’re in the growth stage of your eCommerce site. We’ve outlined five ways that your company can update its roadmap to meet the new online consumer shopping habits and behaviours for 2022
July 18, 2022
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eCommerce
Top 3 eCommerce Strategies for Growth
ECommerce strategy planning is an important part of any business, but it’s even more critical if you’re in the growth stage of your eCommerce site. We’ve outlined five ways that your company can update its roadmap to meet the new online consumer shopping habits and behaviours for 2022
July 11, 2022
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eCommerce
Top 5 eCommerce Growth Ideas for 2022
ECommerce strategy planning is an important part of any business, but it’s even more critical if you’re in the growth stage of your eCommerce site. We’ve outlined five ways that your company can update its roadmap to meet the new online consumer shopping habits and behaviours for 2022
July 11, 2022
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eCommerce
Effective 7 Step eCommerce Marketing Strategy for Growth
ECommerce strategy planning is an important part of any business, but it’s even more critical if you’re in the growth stage of your eCommerce site. We’ve outlined five ways that your company can update its roadmap to meet the new online consumer shopping habits and behaviours for 2022
July 11, 2022
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