Lights, Camera, Action! Beginners Guide to Creating Engaging Video Content

Lights, Camera, Action! Beginners Guide to Creating Engaging Video Content

As social media continues to dominate the digital landscape, video content has become an essential tool for small business owners to engage with their audience. With the rise of platforms such as TikTok and Instagram Reels it is more important than ever to create engaging videos that capture the attention of your followers!

In this guide, we will provide you with valuable insights and tips to help you create high-quality videos that will elevate your social media presence.

Define Your Target Audience


Before creating any video content, you need to identify your target audience. Who are they, and what do they like? What problems are they facing that your business can solve? What social media platforms do use? What are their interests? Take some time to really think about your ideal customer. Understanding your target audience will help you create video content that resonates with them and encourages them to engage with your brand.


Develop a Video Marketing Strategy


Once you have defined your target audience, the next step is to develop a video marketing strategy. This should include the type of videos you want to create, the platforms you will use to distribute them, and the frequency at which you will post them. Your video marketing strategy should align with your overall marketing goals and objectives. It is important in this step to ensure that the goals you are setting in place are achievable for you. Eg. don’t set a goal of daily videos on TikTok if you don’t think this is realistic!


Prepare your Space

The quality of your videos is crucial. Poor lighting, sound, or visual quality can significantly impact your video’s engagement levels. Here are a few tips to ensure you capture high video – even when recording on a smartphone:

Lighting: Make sure you are recording in a well-lit area where you can clearly see the subject. We recommend investing in an inexpensive ring light or white light to really up your video game

Background: Find a backdrop for your video that is relevant to your content and doesn’t distract. A plain wall in your home or office will do the job!

Sound: Before you film all of your clips, do a test shot and ensure the person in the video can be clearly heard. If you want to level up your game, you can use a clip on Bluetooth mic!

As well as the above, we recommend using a tripod to ensure your phone is steady throughout the recording, ensuring your battering is full charged, that there’s plenty of space on your phone and that your phone is set to Do Not Disturb.

Create Compelling Video Content


The most critical aspect of creating engaging videos is to make them compelling. This means creating videos that are visually appealing, entertaining, and informative. Use interesting visuals, animations, and sound effects to grab the attention of your audience. Make sure your videos are concise, informative, and easy to understand. Here are a few additional tips for making sure your video content is compelling and engaging:

  • Start with a hook. Something to grab the viewers’ attention
  • Keep it short and sweet. Ask yourself what it is, exactly, what you want to communicate to your viewers and how can you achieve this in a short a time as possible
  • Use music but make sure it isn’t distracting from the video. In the editing stage on both TikTok and Reels you can adjust the audios of your music, camera audio and voice over individually to get a balance that works for you
  • Get involved in the trends and challenges on both TikTok and Reels to show the lighter side of your business!

Analyse Your Results


Finally, analysing your video’s engagement levels is crucial to improving your video marketing strategy. Use analytic tools to track your video’s views, engagement, and click-through rates. Analysing this data will help you understand what works and what doesn’t and make informed decisions on how to improve your video content.


Creating engaging video content for social media can be challenging, but it’s a vital aspect of any small business owner’s marketing strategy. By following these tips, you can create amazing videos on your smartphone that will captivate your audience and elevate your brand’s social media presence. So, go ahead! Grab your smartphone, start recording, and let your creativity flow!

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