Digital Performance Lab was delighted to work with Causeway Coast & Glens Borough Council to deliver the Digital Causeway Programme to 306 businesses from November
By now, it is likely that you have taken steps to migrate to GA4, whether that be by your own accord or Google auto-creating a
The deadline is near and with just weeks to go, now is the time to migrate your Universal Analytics to GA4 if you haven’t already
Did you know at Digital Performance Lab we’ve always been a work from home company – even before the COVID-19 pandemic! With the rise of
Google Search Ads are an undeniably excellent way to increase the visibility of your website and drive relevant traffic to it. However, simply setting up
If you’re running Google Search Ads campaigns, you’re probably already familiar with the concept of keywords – the words and phrases that you have selected
What is GA4? On October 2020, Google introduced its latest of version of Google Analytics aptly named Google Analytics 4 (GA4). This new analytics platform
Get ready for Black Friday 2022! The biggest shopping event of the year is almost upon us, and if you want to make the most
Are you finding that your Facebook ads aren’t converting as well as you’d hoped? As a small business, it can feel like a big risk
Digital Performance Lab works with developers in Northern Ireland, to become the ‘digital arm’ of the agency for a web developer, graphic designer or similar
