1. Optimise your site
eCommerce optimisation is the process of making your website easier to navigate, faster and more convenient for customers. The goal? More sales!
Your website should be intuitive to use and offer a streamlined experience for visitors. From the layout, navigation bar design elements in use as well as any other friction points on your site – these can all act like magnets drawing people towards making purchases from you!
So, here are our top tips that you can follow to optimise your site:
- Find high-value keywords to guide your site structure and architecture
- Align your messaging with target audience
- Update your On-Page SEO Elements (like Title Tags, Meta Desciptions, URLs, H1s and Image Alt Text) with your high-value keywords
- Regularly update and improve your product and landing pages
- Focus on improving page load times
The evolution of eCommerce is an ongoing process. As trends change and new interests arise, owners must adapt accordingly to keep up with the fast-paced world around them!
2. Take care of user experience
Consumers expect online shopping to be fast and convenient. It goes without saying that the more seamless your user experience is, the more conversions you get. There are a few ways that you can accomplish this:
- Remove distractions and intrusive pop ups from your site
- Personalise your content where possible
- Create relevant & useful upsells to save customers having to search for related items
- Streamline your checkout process
- Livestream Shopping Events allow customers to chat with sales reps and stylists in real-time. This way, consumers have the ‘shopping experience’ without waiting in a checkout line.
3. Expand to new marketplaces
The important thing to remember about your buyer personas is that they should be t
Ecommerce companies need to expand to new online marketplaces to get access to new online audiences and get more sales. There are a number of online marketplaces to take advantage of. Whether the marketplace offers virtual inventory, physical products, services, or niche options, they are all great places to get your products out there.
Whether your website is on Shopify or another eCommerce platform, you can easily integrate with other marketplaces such as; eBay, Amazon, Etsy, Facebook, Instagram Shopping etc.
You can’t wait for customers to come to you – you have to be available where they are.
4. Use marketing automation
Ecommerce marketing automation is the software equivalent of hiring someone to do repetitive marketing-related tasks for you. Ecommerce marketing software is the ideal employee: trainable, reliable, punctual, resilient, efficient, and easy to communicate with.
Several different types of ecommerce marketing automation exist. Some simplify workflows, while others tackle analysis. We recommend, at the very least, looking into Email Marketing Automation for your eCommerce brand!
Email marketing ecommerce software can help you create, test, and monitor email campaigns with ease. Cloud-based email marketing providers, like Campaign Monitor, Mailchimp, and Constant Contact, are intuitive and incorporate a range of tools to help you gauge how campaigns are doing.
To see the biggest return on investment (ROI) and the healthiest increase in average order value (AOV), we recommend setting up the following four types of automated email:
- Cross-sell and up-sell emails: When customers make purchases, follow up with emails promoting similar items. Follow-on email types include category, product, and receipt.
- Abandoned cart recovery emails: When registered users and former customers navigate away from your site without checking out, they receive emails reminding them that they have items in their carts.
- Customer loyalty emails: Former customers and registered users receive periodic re-engagement emails to keep them interested in your company.
- Promotional emails: Registered users receive emails telling them about new products, sales, or presell events. Low-inventory emails also fall into this category.
5. Grow your referrals
When you set up a customer referral system, not only will it grow your referrals at little cost but also keep the rewards exciting for existing customers.
Social media goes hand-in in with this strategy. When a customer shares on social media that they purchased from your store, all of their contacts see it and you can increase trust in your brand overall. It is really the best way to get traffic for sales!
The rise of online spending has never been more important than right now as consumers continue going digital all around us! There’s no need to wait any longer – take action today, schedule a complimentary 30-minute introductory call with us via Zoom to learn more about how to grow your eCommerce business.