Ecommerce strategy is a necessary ingredient for online retail businesses, and it’s crucial to have an eCommerce roadmap that will help you grow your business.
The market is shifting to an online shopping culture. We are witnessing consumers that will only go into stores if they have to or have no other choice. As well as price, convenience and availability are two of the main reasons we’re seeing this shift in shopping behaviour – which means your ecommerce strategy should shift in 2022 as well!
ECommerce strategy planning is an important part of any business, but it’s even more critical if you’re in the growth stage of your eCommerce site. We’ve outlined five ways that your company can update its roadmap to meet the new online consumer shopping habits and behaviours for 2022:
- Use data analysis to target your audience
- Consider adding new payment options
- Refresh your ecommerce UX strategy with intelligent guided selling
- Use data effectively across all touchpoints
- Develop an undeniable loyalty program
Let’s dive into each in a bit more depth…
1. Use data analysis to target your audience
With data analysis, you can target your audience so that they are more likely to convert.
In 2022 it is important for ecommerce businesses to be aware of how consumers consume their content digitally- whether it’s through quirky social media content, using influencer marketing techniques, Google Shopping or email marketing. In order to not only keep up with latest trends but also engage those who visit from all sources, understanding your audience will help drive sales forward.
By understanding the psychology of your customers, you can tailor your content to suit their needs and preferences. This means that instead of just creating generic ads targeted at everyone – you’ll know exactly what features your potential customers want in this moment and as a result their browsing experience will feel more personal.
Conducting thorough research into consumer behaviour provides insight into how to best reach those individuals with relevant messages while also examining where potential buyers are located geographically or physiologically.
2. Consider adding new payment options
PayPal recently announced that its users will soon be able to hold virtual coins in their online wallets. This is huge for businesses who can now accept cryptocurrencies and bitcoins as payment options!
Cryptocurrencies are becoming more popular with each passing day. It is likely that we will see this trend continue, and potentially accelerate in the near future! The virtual currencies of today may be just what people need to make their lives easier—especially when they can enjoy discounts or free shipping on some purchases thanks to these crypto-coins’ lower fees than traditional payment options like PayPal (which currently charges up tp 3%!).
By unlocking the potential of cryptocurrency on your ecommerce site, you will be able to reach an untapped audience and expand the market further than expected.
3. Refresh your ecommerce UX strategy with intelligent guided selling
To help shoppers find what they are looking for, it will be crucial in 2022 to create an online shopping experience that replicates the store-front. With intelligent guided selling you can offer personalised journeys and individualised customer service so each shopper feels valued as their needs change over time without being too pushy or aggressive about sales tactics.
The future of eCommerce lies within providing tailored solutions based on data collected from both web visitors who come onto your website directly at any given moment but also those accessing via social media platforms such as Facebook where users provide more than just personal details – often including likes/dislikes and interests regarding specific items.
Intelligent guided selling is like asking for assistance in a store. It ensures that your customers will be directed to exactly what they need and want, making their shopping experience convenient with no hassle or confusion on either end of it! In this fast-paced world we live in today there’s nothing more essential than convenience when designing your ecommerce site to help people easily navigate through all aspects of looking for products.
4. Use data effectively across all touch points
When you know your target audience, it’s possible to reach them with the right message at just the right time. You’ll have more successful campaigns and make fewer missteps along the way exclusively by using data-driven precision.
Utilise google analytics to analyse data from your traffic and website activity. You should segment your email marketing list into demographics, motivations or mindsets to better understand what content resonates with which audiences. Investigate your social insights for planning promotions so you’re not wasting money pushing something ineffective!
By using data to inform your ecommerce strategy, you can make sure that the right elements are in place for success at each stage of the buyer’s cycle.
5. Develop an undeniable loyalty program
Building an email list and creating incentives for shoppers to sign up is a necessary part of any ecommerce strategy. By rewarding customers with points, rewards or freebies when they shop on your online store you are inviting them to come back again and again in order to earn more valuable offers from your brand!
Your ecommerce strategy should be simple, but it’s not easy. You have to remember that customer satisfaction and engagement are key in order for you or any company’s success!
The time is now to start making these adjustments to your business’ ecommerce strategy. Not only will this help the short-term, but it can put into place long term plans that are sure not only work but also keep your store up-to-date with the latest shopping trends
The rise of online spending has never been more important than right now as consumers continue going digital all around us! There’s no need to wait any longer – take action today, schedule a complimentary 30-minute introductory call with us via Zoom to learn more about how we can help drive more customers to your business.