It is important to be aware that the way you generate leads can vary depending on your company. However, it seems like most construction businesses are turning towards digital marketing campaigns for the best results these days.
Innovations such as email newsletters or social media ads often produce better engagement rates than traditional methods like print flyers because people have become more stationary with their time and don’t always read everything they’re handed at once. With digital you’ll be able to effectively measure and monitor their performance and value to the business with the correct tracking measurements in place.
In the digital age, it’s hard to be a successful business without having some sort of online presence. Google Ads is one way that construction companies can tap into the online market and make sure they’re always on the top-of mind for any potential customer or client! Google Ads is a powerful tool that you can use to make your business more visible on the internet. We’ve outlined some of our top tips for optimising an existing or new campaign, which will help get one step ahead in this competitive digital world!
Why Use Google Ads?
There are many reasons to use Google Ads, but one of the best parts is that you control when, where and who you show your ads to. With the correct set up, you can show your ads when people have an intent learn more or buy. With most users relying on search engine to look for information about projects they’re starting- whether researching products/services available in our area and then searching online; companies need a strong presence throughout these searches.
Google ads is undoubtedly an advertising platform that gives extreme granular control to the advertiser i.e., you!
3 Ways To Use Google Ads To Grow Your Construction Business
Google Search
Construction is a booming industry that needs to stay on top of its game in order for it succeed. The construction market has many niches, which in turn reflect on the searches. Commercially valuable key phrases and queries often are long tail in nature but represent high-quality search traffic with low volume. Compared other industries like retail or finance because these searches are specific and niche rather than general advertising words. Despite the low volume, often than nought the value of a successful conversion from prospect to customer is extremely high.
It is imperative to be visible on the wider web when decision makers perform an online search. Google’s Search allows business’ to show text ads targeted based around those keywords and searches.
Google Display
The construction industry is huge, and as such the customer journey from research to conversion can be lengthy. To make sure you’re reaching your audience where they are at every stage of their digital experience using visual ads on Google Display will help build brand awareness in an effective way!
Why not reach out to potential customers before they’ve finished researching? In-market audiences are a great way of engaging with those who have been actively looking for similar products online. These people may be interest in learning more about what you offer, even if their search didn’t lead them here yet! They’re pre defined by Google based on users’ 30 day browsing behaviours so there’s no guesswork involved when creating an audience campaign. Some construction related in market audiences that may be relevant are:
- Flooring Services
- Roofing Services
- Residential Properties
- Commercial Properties
- Home Improvement
- Landscape Design
- Architectural
Retargeting is also a great way to reach out and communicate with users who have shown interest in your company, but haven’t yet converted. This presents an opportunity because they’re familiar enough that you can market directly towards them through Remarketing ads on the Google Display Network or other platforms like Facebook Ads Manager.
Google Video / YouTube
The construction industry needs to future-proof its online strategy by embracing video. As younger generations enter the professional world, their audience and how they consume information is changing; which means it’s time for you take this into account too!
YouTube is used by nearly a quarter of the world’s population, boasting 2 billion monthly active users. It’s fair to assume that YouTube has a diverse user base and your business can likely connect to your target audiences. YouTube has emerged as one of the most popular ways for companies to market themselves. It’s also an excellent opportunity construction firms have found in engaging with visually-motivated prospects.
Sites like YouTube offer many benefits including being able connect more people across industries than ever before by making it easier for individuals from all walks – including those involved within commercial building trades such painting contractors or drywall installers –to find content they may want share information about how great someone else is doing job
YouTube is a great place to advertise your business because you only pay when someone watches at least 30 seconds of the video ad, and Cost Per View (CPV) are extremely low. Making it an incredibly cost-effective channel!
Start Using Google Ads to Grow Your Construction Business
The science of advertising is constantly evolving, so it’s important that you stay on top your game and test out what seems to work for your business. With Google Ads or other forms digital marketing strategies there are many things worth considering before diving in head first such as how often should we run ads? What campaign formats or bid strategies do we use?? And finally Do I need an Google ad campaign at All?! The data speaks volumes here – run your Google ads let its data guide the way forward!
Need help with Google Ads?
We’d love to offer you a complimentary 30-minute introductory call via Zoom to learn more about how we can help drive more sales and leads to your business through Google Ads.