What Exactly Are Facebook Collection Ads & How To Use Them


If you’re acquainted with Facebook Advertising, you’ve probably heard about Facebook Collection Ads. But what are they exactly? And more importantly, how can you use them to your advantage? In this article, we’ll explain what Facebook Collection Ads are and how you can use them to promote your business. We’ll also give you some tips on creating successful Collection Ads. Let’s get started!

What Are Facebook Collection Ads?

So, first things first – what exactly are Facebook Collection Ads? Facebook collection ads are a new ad format that allow businesses to showcase multiple products or services in a single ad. Perfect for businesses with a lot of products or services, they’re designed to showcase a product catalogue and help you drive traffic to your website, landing page, or Facebook Page. Facebook Collection Ads are similar to Facebook Carousel Ads, but with a few key differences. For one, Facebook Collection Ads include a cover image or video that Facebook calls the “collection media.” This media is meant to be attention-grabbing and engaging, and it appears above the product catalogue. Facebook also recommends that businesses use Collection Media that highlights their brand identity. In addition to the collection media, businesses can also choose to include a call-to-action button. This button appears below the product catalogue and can be used to encourage people to visit your website or take another desired action. The format is especially well-suited for ecommerce businesses, as it provides shoppers with a more visual way to browse products.

According to Facebook, Collection Ads can lead to a whopping 30% lower cost-per-conversion and 20% higher click-through rate than standard single-image ads. If you’re looking for an attention-grabbing and engaging way to showcase your products on Facebook, consider using Facebook collection ads.

So now you know what a Facebook Collection Ad is – what about how to create one?

How To Create A Facebook Collection Ad?

Read on for step-by-step guidance on creating your first ever Facebook Collection Ad:

1. Choose a template.

Facebook offers a few different templates to choose from, so pick the one that best fits your products.

2. Select your products.

You can choose up to eight products to feature in your Facebook collection ad. Make sure to select high-quality product images and write compelling product descriptions. You can either select products manually or have Facebook choose products for you based on your Facebook page and website.

3. Write your ad copy.

Your ad copy should be clear and concise, and it should highlight the benefits of your products. Your headline should be attention-grabbing and succinct, and your description should provide more detail about your products. Facebook also allows you to add a call-to-action button, which can encourage people to click through to your website.

4. Choose your target audience.

If you have run ads through the Facebook Platform before, you will know Facebook allows you to build out your audience based on demographics, interests and behaviours that your audience will have in common. Make sure you take the time to select the right target audience for your products.

5. Set your budget and schedule.

Facebook allows you to set a daily or lifetime budget for your ads, so be sure to allocate enough money to reach your desired audience. You can also schedule your ads to run at specific times or on specific days of the week. Facebook will give you a chance to preview your ad before it goes live, so be sure to check it over carefully. Once you’re happy with it, hit publish.

6. Monitor your results.

Once your first Facebook Collection Ad is live the work doesn’t end there! Be sure to take time at least once a day to monitor the performance of your ad and optimise it for best results.

Facebook collection ads are one of the most effective ways to promote your product or service. By combining images, videos, and text in a single ad, you can provide potential customers with a wealth of information about what you have to offer. And because Facebook collection ads are highly visual, they tend to be very effective in catching attention and driving engagement. So, what makes a successful Facebook collection ad? Well, it depends on your business and what you’re trying to promote. However, there are a few things that all successful Facebook collection ads have in common. First, they use high-quality visuals to showcase the product or service in its best light. Second, they include a strong call to action that encourages viewers to take the next step. And finally, they make it easy for viewers to learn more about the product or service by including links to additional information.

Facebook Collection Ads Success Stories

If you’re looking for some inspiration, here are three examples of Facebook collection ads that work well:

1. Fashion retailer ASOS uses Facebook collection ads to showcase multiple products at once, organised by category. The ad includes eye-catching images and clear calls to action, making it easy for shoppers to browse and purchase items.

2. Beauty retailer Sephora uses Facebook collection ads to highlight sets of products that go well together. The ad includes images of the products in use, as well as Sephora’s signature bright and bold colours.

3. Home decor retailer Wayfair uses Facebook collection ads to feature a range of items from different categories, such as furniture, rugs, and lighting. The ad showcases how the items can work together to create a cohesive look, making it easy for shoppers to envision the products in their own home.

Facebook Collection Ads are a powerful new way to drive sales and increase conversions on your website. By following our top tips for creating successful Collection Ads and by using great images and engaging copy, you can create an ad that will inspire people to take action. So, what are you waiting for? Start building your first Collection Ad today!

If you have any questions about how to get started, don’t hesitate to reach out to us. We’re always happy to chat about all things Facebook Ads.

We’d love to offer you a complimentary 30-minute introductory call via Zoom to learn more about how we can help drive more sales to your business through Facebook Ads. 

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